Google My Business is a free online tool that lets you set up and manage how your business appears on Google search and maps.
It gives your potential clients location-based information about your business, this creates a swift connection between your business and potential clients.
Basically, Google My Business is an online listing service for businesses, brands, NGO’S and the rest.
For example, if you google search Broaddrive hosting solutions, you will see at the right-hand side of the search result page a box containing the Logo of the company, the address, opening Hours and other useful information.
Why You Need To Set-up Google My Business
- Through Google My Business, you can effect change on all other Google services. You change your working hours in Google My Business. This update reflects everywhere.
- This service puts your business out there on Google search. Presently, Google’s ranking of your website does not depend entirely on the keywords you pick. Setting this tool up will influence your Google search rankings.
- One of the good things about this tool is that it has analytics. With this analytics, you can dive deep and understand metrics like the location of your customers, how they found you, where they clicked on the page, the amount of time spent etc. This metrics will definitely influence your decision in terms of retargeting, the type and topic of the post to use.
How To Set Up Your Google My Business
Step1: Log into the g-mail account you want to link the business account with.
Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
Step 3: Enter your business name.
Step 4: Fill in the correct address of your Business.
Step 5: Select your delivery area
Step 6: Select your business category. Make sure the business category you choose is related to your business. The adverse effect of this is that the category you pick will determine the kind of customers that will see your listings.
Step 7: Input your business phone number or website.
Step 8: Pick a verification option. If for some reasons you are not ready to verify your account just yet, you can click “Try a different method” → “Later.”
Almost done. After verification and completion of the required inputs, you will be lead to the backend of the ‘Google My Business’ tool. It looks like this
Ensure you fill all the details.
While the front end which is the part everyone will see look like this.
Having your Google My Business set up for your company is a plus to Business or Brand.