Every website needs customizations that will make its output beautiful, give users a better experience and boost the chance of online business success. This means integrating some third party tools to work together with your website for better productivity. This is imperative because the output of any website is as important, if not more important than the input as users of the website interact with the output, not the input. There are several tools that work together to help enhance the output of the website while still maintaining the goals of the website including marketing and PR to CRM tools and social media tools.

What is website integration?

Website integration means the addition of third-party tools or software to enhance the use of the website. These third-party tools could be social media plugins, CRM software integration, and any other tool or software that when added by API or any other means, will increase the use of the website. Simply put, these tools will help you do more with a website.

What are the ways for website integration?

There is one major way for integrating the tools you want to use into a website and that is through the use of APIs. API stands for Application Programming Interface. It is used for adding (add-ons) third-party tools to a website by means of attaching small code snippets to certain parts of your website’s code. This is how APIs work. After setting up a website, you can request to use these tool on your website through their provider e.g, Google Analytics. The Analytics software provider website will then generate a small code snippet, ask you to copy the code snippet and request that you add it to a certain portion of your website, and then you save. When you run it, the tool becomes functional. It’s that simple, but sometimes it comes with a certain level of technical know-how. Also, remember to read their terms of use before agreeing to use the tool, to be on a “safe side”.

4 Examples of tools you can use on your website.

  • Google analytics – you very much need the metrics (figures) of what is working and what isn’t working on your website. This way you will know how to take decisions and make changes so it doesn’t occur again.
  • Mailchimp – one important way of keeping your customers abreast of what is happening and will happen on your website or brand is through emails. You can also update them on promotions and the best tool for that is Mailchimp. With Mailchimp, you will be able to create a form so that you can receive their email address and also have a database of subscribers.
  • Shopify – If you want to sell online just download the shopify app, sign up and create your store, then integrate your shopify store into your website and that’s all.
  • Eventbrite – do you want to create an event and let people sign up and make payments for the event? Then Eventbrite should be your tool.

These tools listed do not amount to 1% of the tools you can use on your website. There are more tools that cover more needs on your website. To set them up on your website, talk to us at Broaddrive, we’ve got all your website needs covered.