As a business owner, it is not just enough to attract customers and make sales, you have to consistently make efforts to retain your customers and make them keep coming back to you for your products. Research has shown that it is easier to make sales from previous customers than fishing for brand new customers. One quick, easy and automated way to keep in touch with existing customers is having an automated email system.
Automated email systems keep track of thousands of email addresses and you can send out messages to all of them with one push of a button. It also shows you how many of your mail was opened and helps you design beautiful emails cataloging your products as a way to induce sales.
Building a relationship with your customer base builds up your business credibility, brand and customer base. Business owners of this age realize the importance of making customers feel like family and this is reflected in the way they conduct businesses. Collecting email address of your customers has become a norm when buying online.
The most important part of regular communication with customers is retention. Yes, constantly keeping in touch with your client base means that you are constantly in their face, reminding them of your business and whenever they need your product, your business will be the first to pop into their minds. Why? …because you are regularly in their face.
Advantages of using Email Marketing tools
- Mark Events like New Years, Birthdays, Easter, etc
Customers feel special when they receive messages from companies wishing them a great new year, new month, Easter or Christmas celebrations, even birthdays. Companies that are this thorough end up having loyal customers.
- Introduce New Products
This is also a great way to tell your growing pool of customers, people who you know already are interested in your range of products, that you have a new product line. You don’t have to go caterwauling for new customers who may or may not be interested in your product. You already have a pool of paying customers to inform.
- Announce Sales, Discounts, and Promotions
Whenever your company is having discount sales, promotions and other marketing campaigns, you can draw up customers from those already on your email list.
- Give Loyalty Rewards
A great way to build brand loyalty is by giving gifts to customers. You could give different gifts to long term and short term and one time clients. These gifts are also another way of marketing. Handing out mugs, bags, caps, and pens with your company logo is a great way of using your customers to advertise your business for you, free of charge. Most companies do this at the end of the year, thanking customers for their patronage during the year, making them feel appreciated and even more likely to continue buying from you.
- Ask for Feedback
You can ask this pool customers for their feedback regarding your products, your services, the way your workers responded to their requests and complaints and even ask their suggestions on ways to improve your business. It may sound a bit hectic and time-consuming, keeping in touch regularly with your customers but with automated email services like MailChimp, you can easily write one mail, using an already designed beautiful template and send it out to thousands of emails without any hassle. You don’t have to send out the emails one by one to your clients, you have easy access to their emails, phone numbers even addresses depending on what information you ask of them.
Some Email Marketing Tools
- Infusionsoft by Keap.
Email automation is a must-have for every competitive business in today’s market. We can set up your email marketing integration for your website so you can collect emails from website visitors. Reaching us is one click away.